Kaui Naturals Our Story
How It Started
Two friends.
One very real fear.
Dengue season in the Philippines is not a small thing. For Filipino parents, it's a time of genuine anxiety — keeping kids indoors, checking for standing water, watching for symptoms. Two friends felt that fear deeply, and they refused to accept that the only solution was spraying their babies with DEET.
"We wanted something that worked — and that we'd actually feel good putting on our children."
Working with fragrance experts and natural ingredient specialists, they developed a formula that was effective, gentle, and beautifully fragrant. Signature was the first scent born from that conviction.
A New Name. The Same Promise.
Growth looks
beautiful on us.
A name change is not something we took lightly. Our original brand built something real — a community of Filipino families who trusted us, reordered us, gifted us, and grew with us. That legacy is the foundation everything new is built on.
"Kaui is not a reinvention. It's a graduation. We've grown into who we always knew we could be."
A Note from Us
"To every family who chose us over the years — thank you. You are the reason we grew. You are the reason we had the courage to become Kaui. This new name is for you as much as it is for us."
— The Kaui Naturals Team
Fourteen years is a long time to grow. We've learned so much — about ingredients, about families, about what it means to be trusted with something as precious as your child's skin. Kaui is the natural next step of that journey.
The formula you love is unchanged. The mission is unchanged. What's new is the confidence to show up bigger, bolder, and more beautifully than ever before.